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Trade Marketing Officer

Job Description

- Prepare the item selection working both on permanent items + event items: deal with suppliers to get support and define mechanics. Prepare stock allocation to stores & follow up.

- Work with Marketing designer for all aspects of communication of the campaign / event / promotion : store general atmosphere, window display, promotion tables, decoration, uniforms accessories, music, offline & online communication

- Check & follow the design & production of POSMs, materials required by the Visual & Merchandising plan.

- Coordinate & guide stores to set up POSMs, materials & requirements: meeting, weekly brief, set up in store, audit

- Real Back-office link in charge of the preparation of promotion programs

- Make promo campaign report

- Analyze reports from Cat Lai & Purchasing team to set up and follow up of promotional mechanics to clear near expiry and high SOM items

Visual display:

- Define, design and implement a creative visual merchandising strategy

- Create appealing and eye-catching merchandise displays that lead the customer through the entire store

- Produce window displays, signs, interior displays, floor plans and special promotions displays

- Identify key messages and set a clear image of the end result

- Monitor costs and work within budget

- Oversee the production and brief staff on arranging displays

- Change displays to promote new product launches and reflect festive or seasonal themes

Support to stores:

- Key contact for the stores for any marketing & promotional needs

- Set up of the audit form and make sure MKT does frequent audit.

Job Requirement

.        Graduating from University/ College with the major in Marketing, Business Administration, Commerce, Public Relation, etc.

.        Having over 2 years experience in trade marketing for FMCG, retail, etc.

·         Knowledge of marketing and trade marketing activities, strategies, tools and techniques

·         Knowledge of category management and assortment, trade channels

.         Good English communication

.         Proficiency in Microsoft Office

·         Analytical - ability to analyze data, results, trends

·         Energetic, organized and business-driven approach

·         Strong communication skills, high adaptability

·         Good role-based leadership, project management and decision making

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