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Trade Marketing Executive

Job Description

- Responsible for planning and executing sampling activities in supermarkets (1 – 3 sampling activities per month) in accordance with Company strategies & guidelines and within advertising & promotion budget as well as marketing plan

- To develop and implement the promotion plan for the assigned product within marketing budget

- To contact with suppliers for getting quotation, mock-up…

- To manage POSM quantity

- To monitor and analyze sell- out and sell- in data per region/team weekly to ensure the smooth implementation and successful execution of brand programs

- To conduct market research projects both through external parties as well as own observations during field visits

- To liaise with authorities to get approval for implementing marketing activities (promotion, sampling campaigns…)

- To work side-by-side with Sales Department in developing product display, merchandising & point of sales materials and selling tool

- To perform other related-duties as assigned – exhibition…

- Others: assigned by line manager

Job Requirement

- Graduated from related colleges, universities in Marketing or Economic

- 1 year in similar position in trade or brand MKT at FMCG or distributor company

- Brand building & marketing operation activities (sampling, planogram standards…), and Trade marketing.

- Marketing knowledge, data analysis, negotiation skills, team work

- Creative and logical thinking

- Good command of PowerPoint and Excel

- Good command of English in writing & speaking

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