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Senior Brand Supervisor

Job Description

Annam Gourmet Market is looking for Senior Brand Supervisor with Job Descriptions as below:

Strategic issues:

  • Work with Sales & Marketing Manager to elaborate the Company Brand Book, validation and responsible of its entire & consistent implementations in all stores (HCMC & HN)
  • Plan, monitor, execute initiatives and activities including campaigns, festive collections, private labels, visual display
  • Plan, monitor and develop the awareness of AGM & AGS brand into the larger Vietnamese and foreign customer community
  • Support the Sales & Marketing Manager to develop P&L and drive market growth.

Operational issues:

  • Work closely with Sales & Marketing Manager and Marketing team to apply & execute the Strategic Annual Marketing plan within the approved budget. Implementation of all actions and campaigns, follow up of actions & expenses and final reports.
  • Campaigns & Promotions: make sure that the concept of the monthly campaign (color, window display, decoration, POSM, uniforms, music, ambiance, decoration…) is well developed with Merchandiser coordinator and Designer, and well-implemented and effectively followed by Stores. Final follow-up &reporting of the campaign’s results. 
  • Branding: Responsible for launching & good application of our branding book and improvement of our concept + compliance with our guidelines for:
  • Furniture & Equipment & Accessories
    • Billboard
    • Area & store signage
    • Labeling
    • Display material
    • Shelving
    • Graphic Chart per Category
  • Supervise the launching of :
    • New packaging, bagging& uniform policy
    • Private label brand
    • New products catalogue
  • Responsible for Visual Environment in store and for the optimization of our stores universes: deli display, tea corner, non-food, wine & beverage, dry and sweet, F&V, bakery. Work continuously with maintenance team & external suppliers to make sure our stores visual environment can guarantee the best shopping experience for our customers. Audit, report & optimization.
  • Supervise Merchandising strategy: from definition of the best assortment (in link with Marketing Merchandising Coordinator, Purchasing and Operational department) to definition of merchandising plan by universe in store: signage, display, price tags, POSM & planogram.
  • Opening of new stores or new concepts: working on layout options, decoration…Deal with external agencies & suppliers, maintenance team, and store staff.
  • Taking into consideration reports from Cat Lai & purchasing team, recommendation, set up and follow up of promotional mechanics to clear these stocks.

Job Requirement

  • University degree
  • Good in all 4 skills – Listening, reading, speaking and writing
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

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