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Senior Brand Manager

Job Description

Annam Fine Food is looking for Senior Brand Manager _ Chocolate, Candy with Job Description as below:

- Assist the Marketing Manager in the development of Ferrero brand

- To communicate with oversea Principals to manage A & P budget from brand and follow up brand image & brand guideline which agreed with MM/HOD

- To prepare marketing strategy that develops and grows the designated products, encompassing both existing and products development which agreed with MM/HOD

- To formulate and manage effective marketing plans to achieve sales and marketing objectives for the assigned brands within the agreed A&P budget

- To effectively position the brands by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins.

- Actively generate valuable feedback to ensure building market share and brand awareness.

- To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development

- To work side-by-side with Trade Marketing team in developing product display, merchandising & point of sales materials and selling tool

- To manage and work closely with agency/Trade marketing team on the project of activation in MT/Primary school/ Kid Entertainment and perfect stores in GT channel.

- To supervise suppliers for getting quotation, mock-up and to manage POSM quantity

- Others works assigned by MM/HO

Job Requirement

- University degree in Business Administration or Marketing

- At least 4 year experiences, 2 years as manager position

- Have experience in brand building & marketing operation activities (sampling, planogram standards…), and Trade marketing

- Organized

- Creative

- Able to work under pressure

- Good numeric skill

- Good team work & communication with other departments

- Good command of PowerPoint and Excel

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