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Brand Manager

Job Description

- Assist the Marketing Manager in the development of brand

- To develop and implementation marketing and promotion plan for the assigned brands/products to achieve the annual targets, as agreed with Marketing Manager

- To manage and track A&P funds to be within the marketing budget, as agreed with Marketing Manager

- Ensuring alignment across the Sales, Trade Marketing and Supply Chain departments on forecasts, field sales needs, pricing and marketing initiatives

-  To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development

- To work side-by-side Sales Department, Trade Marketing in developing product display, merchandising & point of sales materials and selling tool

- Be the category expert (Especially Seasoning/Condiments) and monitor competitor pricing, competitor activity, promotional programs and new competitor brand launches. Develop action plans to counter act competitor activities.

- Liaison with brand principles to recommend/follow up/implement agreed activities

- To contact with suppliers for getting quotation, mock-up and to manage POSM quantity

- Wok closely and cohesively with the Brand principal(s)

- Others works assigned by Marketing Manager

Job Requirement

- University graduated, major in Marketing, Business administration.

- Minimum 2 years’ experience within Marketing in the FMCG industry, prefer candidates have experience in Seasoning/Condiments or Dairy Category

- Strong reporting skills, numeric ability and sales analysis

- Strong management skills, strategic thinking, business acumen

- Supervior skills in with Excel, Good skills in Word & PowerPoint

- Has good foundations and understanding of Trade Marketing and in-store and On-Premise activation

-Strong command of English in writing & speaking

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