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Brand Activation Executive

Job Description

1. Brand Activation
● Plan Activation and Promotion for selected events.
● Monitor effectiveness of Agencies/Suppliers on Activation execution.
● Work closely with the internal team and Regional Team for approval.
● Deploy and Execute Activation.
2. Training
● Brand / Machine / Coffee / Recipe Training both internally and externally.
● Responsible for Nespresso AAA campaigns.
3. Budget Management
● Develop supported POSM requirements and allocate to events, outlet & campaign
● Manage the campaigns/events within the allocated budget.
4. Report
● Report Activation and propose improvements for next activations.
● Conduct meetings, report and market visits to ensure doing the thing right at the marketplace
and consumers / customers' feedback in the field.
● Review ROI and consolidate feedback from Internal for programs in future.

Job Requirement

● Graduated from College/ University.
● Proven experience in Brand Activation and Marketing, prefer candidates have experience in FMCG
● Good English/Vietnamese communication skills (writing and oral)
● Dynamic, motivated, supportive.
● Team spirit.
● Very well organized and good Follow up on multi-tasks.
● Can Do attitude.
● Having a pleasant, friendly style.
● Service minded
● Stress Resistance and Perseverance.

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